Privacy Policy.
heyTrace • Trace • Powered by EndlessRiver.ai
Entity
VICINUS TECH PRIVATE LIMITED
Last updated: April 6, 2026
1. Introduction
At VICINUS TECH PRIVATE LIMITED ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our heyTrace mobile applications (Trace app), heyTrace smart glasses (Trace hardware), and the EndlessRiver.ai online platform (collectively, the "Services").
2. Information We Collect
Personal Data: We may collect names, email addresses, and contact details you provide when creating an account or subscribing to our newsletters.
Multimedia Data: heyTrace smart glasses (Trace) capture first-person audio and visual data. This data is processed to provide AI-driven insights, environmental context, and personalized experiences.
Device Information: We collect data about your hardware, including device identifiers, battery status, and operating system version to ensure optimal performance.
3. Use of Information
We use collected data to provide, maintain, and improve our services, including personalization of AI models, device synchronization, and technical support. We use "Aesthetic Intelligence" to process your data in a way that provides value while maintaining the highest standards of privacy. Multimedia data is processed securely and is never sold to third parties.
4. Data Security
We implement robust security measures, including end-to-end encryption and secure cloud processing, to protect your data from unauthorized access, alteration, or disclosure. Our infrastructure is designed for the modern era, prioritizing user sovereignty over data.
5. Contact Us
If you have any questions about this Privacy Policy or our data practices, please reach out to our privacy team:
VICINUS TECH PRIVATE LIMITED